[Express News, San Antonio, TX – SUNDAY, 11 March 2012 Edition – referenced article; “SELLING A HOME:  Nailing the Curb Appeal.”]

MY THOUGHTS:  For many home sellers, January can be a rough month.  Their properties might have been listed for six to twelve months, and never got a SOLD sign.  When February comes around, some houses go back on the market for another chance to sell.

Why didn’t it sell in the first place?  The #1 reason is the “PRICE,” plain and simple.  The house can be immaculate, but if a Buyer doesn’t feel the price matches the amenities, the location and the condition, the potential buyer will move on to the next home.  On the other hand, if a house is for sale “As-Is” (and it hasn’t sold), then the asking price was still too high for the Buyer to calculate repairs, also.

PEOPLE JUDGE A BOOK BY ITS COVER, even though we’re told not to.  We all do it, it’s just human nature.  So, when a house goes on the market, the “cover” or CURB APPEAL really has to make an impression.  If we can’t capture the attention of a Buyer from first glance, we’ve put ourselves in the back of the line.

If you’re considering a Springtime Listing, focus on these marketing tips:

  • PRICE (consult a REALTOR® for the BEST pricing strategy for your property)
  • CONDITION (start with Curb Appeal; you HAVE to get people through the door)
  • AMENITIES (upgrade the things that matter; concentrate on the Kitchen and Master Bathroom)
  • LOCATION (draw attention to what makes your area special.  What attracted you to that area?  Was it the exemplary schools?  Was it the new job opportunities?  The shopping?)
To help guide you, consult a local REALTOR®.  He/She will tailor their services to fit your specific Real Estate needs.
AS ALWAYS, I’m here to serve YOU.  I’m easy to reach and easy to find… Val-A-Homes.com.
Thank you, Val J Aranda.

HELPFUL ARTICLE:  Property Preparation” – To Fix or Not To Fix

FOR A COMPLIMENTARY MARKET ANALYSIS, visit Val-A-Homes.com (Metro Realty) and click on “Your Home’s Value.”

Agent Val A., Offering ‘Valet’ Real Estate Service Around the Clock!

If you have general real estate questions, I’m always on-call.  Whether you’re a Home Buyer, Home Seller or a Tenant… I’ll gladly tailor my service to suit your needs.


Texas law requires all real estate license holders to provide the Information About Brokerage Services to all prospective clients. TREC’s Consumer Protection Notice.


Published by AgentVal

Val's architectural studies, military background, and love for teaching became the pathway to her real estate career. From day one, she realized that the grand world of real estate was more than just closing deals, that it was about building relationships, building trust, and building opportunities for everyone to become a homeowner. Since 1998, Val has dedicated herself to coaching home buyers, home sellers, and home investors with integrity, honesty, experience, and resourcefulness. Whether buying or selling a small tract of land or a luxury estate, Val believes every client deserves eXtraordinary first-class service.

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