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  NEW SERIES FOR SELLERS:  Helping Owners Get Ready To List Their House

• Open houses:  Not every REALTOR® holds open houses, and there are different reasons why.  When interviewing agents, ask about his/her marketing plan.  If an open house isn’t brought up, don’t hesitate to ask why.  Experts in your area will be happy to explain whether or not an open house would benefit your listing.
• Statistics show that houses are sold more through MLS, other REALTORS® and the internet.  So, I’ll focus my marketing dollars on Broker-to-Broker advertising and online marketing.  However, if a listing is a great candidate for an open house, it needs to be done RIGHT!

Not only does a listing broker have a lot of preparation to do, but the seller does, too. Since the first impression can make or break a deal, it’s imperative that a house is in tip-top shape and ready for prime time showings! 

For a successful Open House, here’s a “countdown” to help get things in order.  Keep in mind, people will judge a book by its cover.  ~Agent Val